Social Experiment

The Science of Social Media

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Back To Basics: Setting Up Google Analytics For Your Website

Back To Basics: Setting Up Google Analytics For Your Website

“Don’t buy complexity; the simpler you make your training, the better the results become.”  – Ryan Flaherty

Ryan Flaherty may not be a name you’re familiar with–I wasn’t. Until I listened to a podcast in which he was the featured guest. Continue Reading

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How Google Analytics and Social Media Data Work Hand-In-Hand

How Google Analytics and Social Media Data Work Hand-In-Hand

The customer outreach you do on your website, landing pages, and your brand’s social media channels should walk hand-in-hand with your digital media strategy. Integrating with one another to drive traffic to your online assets strengthening customer loyalty, boosting brand impressions, and ultimately increasing your revenue. Continue Reading

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Using the Google Analytics Dashboard: Bounce Rate vs. Exit Rate Report and how to use them to increase profitability on your website

Using the Google Analytics Dashboard: Bounce Rate vs. Exit Rate Report and how to use them to increase profitability on your website

Do you wish you could mine more specific information about visitor behavior on your website? You should! And the good news is, you can use bounce rate and exit rate reporting, found on your Google Analytics Dashboard, to pinpoint what your visitors are viewing, when they’re leaving, and why they’re doing so. Continue Reading

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5 Tips to Getting Over Your Fear of Live Stream Videos

5 Tips to Getting Over Your Fear of Live Stream Videos

Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.”

So it’s no wonder even though social media influencers all over the world are touting the amazing abilities of live stream videos to catapult your business revenues, grow large audiences, and build customer loyalty; so few people are actually taking steps to get in front of an audience. Continue Reading

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5 Ways to Capitalize with Live Stream Videos for Your Business

5 Ways to Capitalize with Live Stream Videos for Your Business

Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading

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Creating a Broadcast Plan and Editorial Calendar

Creating a Broadcast Plan and Editorial Calendar

Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.

Every plan should answer the following key questions;

  • What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
Continue Reading

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Creating Outstanding Social Media Accounts

Creating Outstanding Social Media Accounts

On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.

If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading

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Getting Your Social Media Presence in Order

Getting Your Social Media Presence in Order

In yesterday’s blog, we talked about getting your social media organized, and creating some objectives and goals you hope to achieve in the future using your digital channels.

Today, in our second step to creating a social media marketing plan, I’ll show you how to get your current social media presence in order and determine how well it’s working.  Continue Reading

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How to Begin Creating a Social Media Marketing Strategy

How to Begin Creating a Social Media Marketing Strategy

We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading

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What’s New In Social Media This Week

What’s New In Social Media This Week

It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.

Periscope Gets An Analytics Dashboard

It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading

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