Hiring Successful Employees With Rampant, Diverse Entrepreneurism On The Rise

Global entrepreneurship is on the rise. New entrepreneurs, the burgeoning titans of the world, are starting the next generation of global revolution. These entrepreneurs are starting up small businesses in their garage, second bedrooms, and basements. And in the process, setting their own goals, chasing their side hustles, and as it turns out, can be some of the most innovative and valuable employees in our changing business world. Continue Reading

Understanding Digital Data Measurement

“What gets measured, gets managed.”

-Peter Drucker

Have you ever looked at a tiled mosaic up close? Each tiny tile represents one small color to the whole picture, and it’s not until you step back that you can see the image in its entirety. Continue Reading

Understanding The Differences Between Data, Analytics, And Insights

Data and analytics build off each other to help you find a deep understanding of your audience. Insights provide essential wisdom about your users and reveal actions you can take to better your business. But insights cannot be obtained without analytics and analytics are useless without data. Continue Reading

Using The Mere-Exposure Effect In Influence Marketing

The Mere-Exposure Effect, also known as the Familiarity Principle, states that people tend to develop a preference for things merely because they are familiar. Meaning the more we are exposed to something, the more we will like it.

This is a driving principle in effect on every social media platform. Continue Reading

How To Battle Live Stream Nerves and Gain Confidence On Camera

It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have embraced this new mode of customer communication, more have yet to take advantage of these new channels. Continue Reading

How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading

Insta-Issues: Why Do My Instagram Follower Numbers Fluctuate?

You post a new photo on Instagram and you notice a sudden swell of new followers on your account and you begin to celebrate. But wait, almost as quickly, you suddenly see half of those new accounts have unfollowed you. And you wonder why so many users would follow your account and then jump ship so quickly. Continue Reading

Tip-sy Tuesday: Adding YouTube To Your Social Media Mix

Have you been considering adding a YouTube channel to your social media mix? If so, the time is right for you to jump in. YouTube has been making some big shifts internally to destroy fake channels on their platform.

Due to this effort, brand-owned channels are getting noticed more than ever. Continue Reading

Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with you, it’ll be harder to disagree with you later on. Continue Reading

The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. Continue Reading