Social Experiment

The Science of Social Media

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10 Savvy Ways To Grow An Audience On Twitch

In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. And what do broadcasters want when streaming? An audience. So here are ten easy ways to grow your audience in the Twitch Creative app.

  • Determine your objective with live streaming. Do you want to grow a community of like-minded creatives? Do you want to sell a product? Do you want to create a subscription channel? Naming your goal will help you decide how much time and effort to assign and what type of content to create to bring in your target audience.
  • Watch other successful live streamers to figure out what their “secret sauce” is. Now, I’m not telling you to copy their style or approach, you need to find out what your followers will like and respond to. But noticing what is working for others may spark some creative ideas for your own channel.
  • Pay attention to what your audience likes and dislikes. Finding the magic formula will involve playing to your own strengths and weaknesses while giving the viewers what they want. And remember to be as interactive as possible–that conversation between you and your followers will grant you a bigger audience, faster.
  • Start working to build your audience from the start. Don’t begin by working under the radar until you figure it out. Start big–your audience will forgive you for mistakes if they are seeing the real you go through them and you’ll have a stronger relationship for having gone through it together. And make sure to bring your followers from other social media platforms with you to Twitch.
  • Don’t expect overnight success. As with any live stream platform, it will take time to build. Keep working, keep building.
  • Remember interactivity is the key to a good stream. Just like with any other live stream video, the conversation between you and your followers is paramount to success.
  • Be prepared (for anything). This is a two-fold statement. First, be prepared for whatever you are going to be showing your audience. Don’t be running around looking for brushes or paint after you begin your stream. Set up your area, plan for your session and focus on creation and communication. Likewise, you never know what will happen during a  broadcast so be prepared for anything.
  • Think about how you’ll be presenting. Successful broadcasters provide viewers a unique blend of interesting content and personality. So let your personality shine through.
  • Be reliable! If you say you’ll be online at 5:15 p.m. on Sunday evening, be there.
  • Build relationships. Those relationships are the backbone of any live stream audience. Your job when streaming is all about building those relationships and in an environment like Twitch, those friendships can mean more income.

 

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