Social Experiment

The Science of Social Media

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How To Battle Live Stream Nerves and Gain Confidence On Camera

It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have embraced this new mode of customer communication, more have yet to take advantage of these new channels. Continue Reading

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How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading

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Insta-Issues: Why Do My Instagram Follower Numbers Fluctuate?

You post a new photo on Instagram and you notice a sudden swell of new followers on your account and you begin to celebrate. But wait, almost as quickly, you suddenly see half of those new accounts have unfollowed you. And you wonder why so many users would follow your account and then jump ship so quickly. Continue Reading

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Tip-sy Tuesday: Adding YouTube To Your Social Media Mix

Have you been considering adding a YouTube channel to your social media mix? If so, the time is right for you to jump in. YouTube has been making some big shifts internally to destroy fake channels on their platform.

Due to this effort, brand-owned channels are getting noticed more than ever. Continue Reading

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Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with you, it’ll be harder to disagree with you later on. Continue Reading

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The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. Continue Reading

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The Reciprocity Effect in Influence Marketing

In psychology, reciprocity is a social rule that states you ought to repay, in kind, what another has provided for you. Many refer to this type of in-kind interchange as the golden rule; do unto others as you would have them do to you. Continue Reading

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Tip-sy Tuesday: Cross Promoting Channels on Facebook

Looking for a quick way to cross promote your other social media channels and website on Facebook? Here’s an easy hack for adding those sites to your Facebook page.

First, pull up your Facebook homepage.

Click on Edit Profile.

Scroll down to Links. Continue Reading

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How To Use Emotions To Create Infectious Messaging

Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading

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How To Use Triggers To Create Infectious Messaging

The North Face, Starbucks, M&M’s, Disney, Under Armor–they all have icon logos that immediately transport you to their brand when you see them. These logos trigger an experience or knowledge of the brand. The second principle in infectious marketing is triggers. Continue Reading

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