Social Experiment

The Science of Social Media

By

Understanding The Differences Between Data, Analytics, And Insights

Data and analytics build off each other to help you find a deep understanding of your audience. Insights provide essential wisdom about your users and reveal actions you can take to better your business. But insights cannot be obtained without analytics and analytics are useless without data. Continue Reading

By

Using The Mere-Exposure Effect In Influence Marketing

The Mere-Exposure Effect, also known as the Familiarity Principle, states that people tend to develop a preference for things merely because they are familiar. Meaning the more we are exposed to something, the more we will like it.

This is a driving principle in effect on every social media platform. Continue Reading

By

How To Battle Live Stream Nerves and Gain Confidence On Camera

It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have embraced this new mode of customer communication, more have yet to take advantage of these new channels. Continue Reading

By

How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading

By

Insta-Issues: Why Do My Instagram Follower Numbers Fluctuate?

You post a new photo on Instagram and you notice a sudden swell of new followers on your account and you begin to celebrate. But wait, almost as quickly, you suddenly see half of those new accounts have unfollowed you. And you wonder why so many users would follow your account and then jump ship so quickly. Continue Reading

By

Tip-sy Tuesday: Adding YouTube To Your Social Media Mix

Have you been considering adding a YouTube channel to your social media mix? If so, the time is right for you to jump in. YouTube has been making some big shifts internally to destroy fake channels on their platform.

Due to this effort, brand-owned channels are getting noticed more than ever. Continue Reading

By

Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with you, it’ll be harder to disagree with you later on. Continue Reading

By

The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. Continue Reading

By

The Reciprocity Effect in Influence Marketing

In psychology, reciprocity is a social rule that states you ought to repay, in kind, what another has provided for you. Many refer to this type of in-kind interchange as the golden rule; do unto others as you would have them do to you. Continue Reading

By

Tip-sy Tuesday: Cross Promoting Channels on Facebook

Looking for a quick way to cross promote your other social media channels and website on Facebook? Here’s an easy hack for adding those sites to your Facebook page.

First, pull up your Facebook homepage.

Click on Edit Profile.

Scroll down to Links. Continue Reading

Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Share On Pinterest
Hide Buttons
Powered by WishList Member - Membership Software