Social Experiment

The Science of Social Media

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The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. Continue Reading

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The Reciprocity Effect in Influence Marketing

In psychology, reciprocity is a social rule that states you ought to repay, in kind, what another has provided for you. Many refer to this type of in-kind interchange as the golden rule; do unto others as you would have them do to you. Continue Reading

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Tip-sy Tuesday: Cross Promoting Channels on Facebook

Looking for a quick way to cross promote your other social media channels and website on Facebook? Here’s an easy hack for adding those sites to your Facebook page.

First, pull up your Facebook homepage.

Click on Edit Profile.

Scroll down to Links. Continue Reading

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How To Use Emotions To Create Infectious Messaging

Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading

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How To Use Triggers To Create Infectious Messaging

The North Face, Starbucks, M&M’s, Disney, Under Armor–they all have icon logos that immediately transport you to their brand when you see them. These logos trigger an experience or knowledge of the brand. The second principle in infectious marketing is triggers. Continue Reading

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How To Use Social Currency To Create Infectious Messaging

Infectious Messaging…sounds like you’re talking about the plague or ebola and the concept is the same. Infectious means it’s likely to spread or influence others in a rapid manner. When it comes to messaging, you want your ideas to spread like a viral wildfire. Continue Reading

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Back To Basics: Setting Up Google Analytics For Your Website

“Don’t buy complexity; the simpler you make your training, the better the results become.”  – Ryan Flaherty

Ryan Flaherty may not be a name you’re familiar with–I wasn’t. Until I listened to a podcast in which he was the featured guest. Continue Reading

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How Google Analytics and Social Media Data Work Hand-In-Hand

The customer outreach you do on your website, landing pages, and your brand’s social media channels should walk hand-in-hand with your digital media strategy. Integrating with one another to drive traffic to your online assets strengthening customer loyalty, boosting brand impressions, and ultimately increasing your revenue. Continue Reading

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Using the Google Analytics Dashboard: Bounce Rate vs. Exit Rate Report and how to use them to increase profitability on your website

Do you wish you could mine more specific information about visitor behavior on your website? You should! And the good news is, you can use bounce rate and exit rate reporting, found on your Google Analytics Dashboard, to pinpoint what your visitors are viewing, when they’re leaving, and why they’re doing so. Continue Reading

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5 Tips to Getting Over Your Fear of Live Stream Videos

Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.”

So it’s no wonder even though social media influencers all over the world are touting the amazing abilities of live stream videos to catapult your business revenues, grow large audiences, and build customer loyalty; so few people are actually taking steps to get in front of an audience. Continue Reading

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