The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading
You’ve met Joe, and you’ve been getting to know him, but did you know that he probably isn’t your only ideal customer? Most businesses have more than one, usually several, who are great representations of the people that are most likely to buy. Continue Reading
You should sell your customer what they want, and give them what they need. That’s a powerful statement–and developing an ideal customer will guide you to what your customer wants AND needs.
In the first installment of this series, we talked about pulling the demographic information for your perfect avatar together. Continue Reading
If you’re in business, you know who your perfect customer is, right?
Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!
If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading
Mobile live streaming…it’s everywhere. Or should I say, it’s everywhere you want to be–to borrow a well-known tagline.
It does seem like live streaming has exploded on the scene over the past 24 months, and now you’re being pushed from all sides to “go live.”
But whether you’re a still lurker or you’ve gotten out there in front of your audience, are you using the tool to enhance your business? Continue Reading
Live streaming began to gain traction in 2015. Through 2016, these live broadcasts were all about the real, raw, now stories. Simply press a button and start talking.
But throughout 2016, we saw more live streamers become interested in improving the production quality of their live streams and now there are more and more companies jumping into the mix to allow live streamers ways to provide a more professional television-type broadcast. Continue Reading
So what can you expect in 2017 in live streaming? And what should you be watching for this year?
With this new year comes an even bigger boon in live streaming. The main attraction in social media this year is definitely going to be live video. Continue Reading
Welcome to our new series! What’s New In Live Streaming? With the new year comes the boom of live streaming. What should you be watching for in 2017? Where should you concentrate with your own live broadcasts?
The first question is are you live streaming–and if not–why? Continue Reading
Overwhelmed. Frustrated. Defeated. Confused. Discouraged.
These are the top things I hear from you when you ask about social media. You tell me that nothing you’re doing is working. You’ve listened to the experts, and you’ve replicated the efforts they used to succeed. Continue Reading
We’ve all heard the adage; the squeaky wheel gets the grease. But did you know that it works the same for consistent messaging on your social media platforms? Consistent messaging leads to increased leads, conversions, and revenue!
So why do so many of us have a hard time staying consistent? Continue Reading