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Now that you’ve calculated your Customer Lifetime Value (see How To Calculate Your Customer’s Lifetime Value from November 29th), you can take the next step to calculate your Customer Acquisition Costs.
Your Customer Acquisition Cost is necessary to know to build a solid strategy or know how many impressions you need to meet your new customer goals. Continue Reading
It’s that time of year again! No, I’m not talking about the holidays, I’m talking about strategy planning season for marketing departments. Figuring out how many new customers you want next year, how much budget you can spend, how much of that budget to allocate to social media, and on and on. Continue Reading
When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading
When I was in high school, I remember looking through my Seventeen magazine, wishing that I could find that one pair of featured jeans, but being unable to locate them in my rural town. So it’s a significant change, that my daughter, looking through her Seventeen magazine can now simply jump online and purchase anything she likes in a few short moments. Continue Reading
Facebook is taking a page right out of competitor Snapchat’s playbook by introducing new visual features to it’s Facebook Live platform. The new tool can turn live video into more artistic, graphically enhanced variations with augmented reality. Overlays such as these are used by millions of Snapchatters on its platform every day. Continue Reading
Every morning I sit down at the computer in my cozy home office with my Chai Tea in hand and do what Tim Ferriss tells me not to do–I check my email.
What I find in my infinitely stuffed inbox is email after email promising to show me something revolutionary. Continue Reading
You can now repurpose your live streaming content into a blog post, even easier than in the past!
Previously, I showed you how to transcribe your live streams and use them as the basis for writing your blogs, making them a content machine! Continue Reading
Keeping up with social media while you’re traveling isn’t always easy, but I have a few secrets I use when I’m on the road. After all, even though you’re traveling, you’ve got to be out in front of your audience. Out of sight is out of mind, right? Continue Reading
Tonight I’m on my way to a ghost and vampire walking tour here in New Orleans, where I’m on vacation. It’s a Friday night and the moon is full and hung low over the city as I exit my hotel. It’s already been an exciting and spooky week here in the Big Easy. Continue Reading
Have you noticed some posts on Facebook showing up with huge text when viewed on your desktop? The text, blown up to 24-point, while regular updates are the 14-point style are virtually yelling for your attention. And there’s a reason for that. Continue Reading