Stand and Deliver
How Free Standing Coupon Inserts Can Help
We’ve talked about the major types of coupons that manufacturers tend to run in one of our recent blogs. So I thought it would be nice to include a case study looking at an FSI we ran for a fresh produce company who was introducing a new convenience product to their line. Continue Reading
Don’t Lose Your Shirt!
How to Offer Coupons Effectively
Coupons have long been a mystery to many manufacturers (especially smaller companies) who are trying to cash in on the extreme couponing trend without losing their shirts in the process. Understanding the basics of couponing will help you make better decisions as to where to place your coupons to best meet your strategic goals. Continue Reading