New Resources for Facebook Marketers: Blueprint & Learn How
Blueprint is a new education program that trains agencies, partners and marketers on how to use Facebook, so they can create better campaigns that drive business results. Combining online courses, in-person training and certification, Blueprint offers training on everything from campaign optimization and how to use video on Facebook to effective ad measurement solutions.
Learn How is an online learning center that helps businesses do more with Facebook Pages and Ads. Using videos, images and step-by-step instructions, Learn How offers marketers answers to frequently asked questions, like how to create a Page or how to create a Custom Audience.
The Unfollow Algorithm
Today, it’s not enough for a brand to simply have a social network strategy. To be competitive, they have to use the platform in new and innovative ways. But they also need to remain focused on retaining followers. For brands, retention is especially crucial because followers are often direct consumers. For example, on Twitter, 72% of followers of a brand are more likely to purchase a product from them. So why do people start and stop following brands? BuzzStream and Fractl conducted a survey with more than 900 respondents to better understand why people unfollow brands in social networks.
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Facebook Adds Embedded Video Player
With the Embedded Video Player you can easily add Facebook Videos to your website. You can use any public video post by a page or a person as video source.
New shopper behavior research: Twitter’s role in the retail path to purchase
From ordering home goods to splurging on spring fashion, shopping is a favorite pastime of Twitter users. To help retailers understand how people navigate the purchase process and what drives them to buy, Twitter recently conducted studies with Millward Brown* and Crimson Hexagon**. The insights gained can help you maximize sales by sending Twitter shoppers the right message at the right moment.