Have you mastered messaging your customers on Facebook and Twitter? Looking for something new to reach even more prospective followers? Have you considered using Instagram as one of your key marketing channels? If not, it’s high time you tried. Instagram has over 300 million daily users and is one of the most popular social media platforms, offering multiple opportunities to reach your target market.
Instagram is perfect for connecting with customers, with an image and video based format that’s ideal for increasing brand awareness and user engagement. Plus, the more your company participates with compelling photos and video, the larger your community will grow. And as that growth happens, you’ll start generating buzz and find even more engaged followers and prospective new customers.
There are a few things to keep in mind if you want to use Instagram to increase your follower base and entice new customers to your brand.
First, when using Instagram, one of the most important things to remember is that it’s a visual platform. Striking, visual content grabs more attention from your potential customers and is the number one way to increase viewer engagement. So only use high-resolution photos and graphics.
Part of the reason people follow your brand on Instagram is to learn more about your products and keep up with news and promotions. When you share product pictures on your Instagram feed, make sure the image description includes a link to the relevant product or landing page on your website. Your followers will appreciate the ease of buying your products with an easy click-to-purchase path.
However, while it’s no secret that the endgame is the sale, don’t make it overtly obvious. Use your photos to tell a story, and make it resonate with your followers. One way to do so is to show not only product photos but pictures of what people can do with your products. For example, when you look at an Instagram account like Nike, they not only show pictures of their products, but also people using their products to run, bike, play basketball, and more–showing their audience the many ways their products are useful while not being intrusive.
Don’t feel like everything you post needs to be a product photo–you also need to use pictures and graphics to show your company’s personality–helping you build a relationship or bond with your viewers. Plus, the more you share those moments, the more your followers feel like they are a part of your business–like they have a stake. This kind of bond creates more opportunity for sales and turns your viewers into loyal fans and brand evangelists.
A big reason that people follow brands on any platform is to get information about sales, discounts or promotions. You can capitalize on that by rewarding your fans on Instagram with exclusive deals, coupon codes, or special discounts. These types of deals increase word-of-mouth marketing as your followers will tell their friends and family about the exclusives, and you’re more likely to get a follow from those friends so they can get the discount.
Giveaways and contests are another fun way to promote on Instagram. These promotions are always a big hit with fans. They generate buzz. Because everyone loves the opportunity to win something–it gives you the ability to reach a wider audience and gain loads of new followers quickly. When hosting a giveaway or contest, make sure to use a unique hashtag to allow your fans and prospective new viewers an easy way to find your content. Plus, without a hashtag, you won’t see all entries or be able to track your success. Using a hashtag that includes your brand’s name also give you the added benefit of branding your campaign.
Finally, make sure you stream your Instagram photos onto your website. You can embed an Instagram photo stream right onto your website which offers you high-impact content between your site and your Instagram feed.
If you’re not already on Instagram, now’s the time to start using this fast-growing social media channel to find new prospective customers for your brand.