I admit it; I love Game of Thrones. I read the books, and I watch every episode–usually as soon as it’s live on Sunday evenings. I’ll even admit to rewatching past seasons once the current season is over. How many of you are addicted to a weekly television show? The Walking Dead, Big Bang Theory, Survivor, Better Call Saul–these shows have you sitting on the edge of your seats waiting impatiently for the next episode. But how do they do that?
There’s one trick that every program uses. And as I write this, I hear Jeff Probst’s voice in my head saying, “Next week on Survivor…” If you’re like me, I’ll watch through 3-5 minutes of commercials to see the first peak at what next week’s show will bring. Every show uses this storytelling basic–the monumental tease. It gets you hooked; it keeps you up at night, it plays over and over in your head and whispers; “You have to know.” It’s a foolproof way to build loyalty to your broadcasts fast.
As a live streamer, every time you finish a stream, you have the choice to tease tomorrow’s upcoming broadcast. Too many times, broadcasters focus on the current stream with no mention or thought of the next episode. But teasing your upcoming broadcasts makes you seem like an expert because you already have a plan for the episode, you’re not just winging it. For those who don’t watch the whole stream, you can include what your next stream will be several times during the broadcast.
Plus, by teasing tomorrow’s broadcast, you have a higher chance that those viewers will come back, especially if you provided high-quality content in your broadcast. The more often those viewers return to your streams; the more loyal they become which equals increased opportunity and more income for you.
Keep in mind, your audience knowing when and what you’ll be streaming about makes it even more important that you’ll deliver the content when you promised. After all, if I sat down one Sunday night to watch Game of Thrones and HBO didn’t deliver the episode when they promised–I’d be a little upset–and so will your viewers when you don’t deliver.
So next time you broadcast, no matter what platform, Facebook Live, Periscope, Busker or one of the other live streaming options, make sure to tease your next stream. And remember to tease that content across your social media channels to bring in even more viewers. It’s a sure-fire way to build loyalty and viewership fast!