Who should handle your marketing for social media?

CS-Marketing-InHouse-Agency-02In-House vs. Agency

Who should handle your marketing for social media?

Marketing on social media channels is not free.  Yes, the platform itself may be free but when it comes to an ongoing social media presence you have one of two choices – hire in-house staff for this purpose or hire an agency. Continue Reading

Twitter Cards get more attention for your Twitter Posts

As social media marketers, we are always amazed at how many new products, apps and additions we can use to upgrade our channels. The technology and availability of this technology grows faster than any one person can keep up with. So when we first heard about the new Twitter Cards for bloggers, we wanted to make sure that we passed this information along, because we believe that it can help drive more attention for your Twitter posts!

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How to Use Current Trends to Boost Your Social Reach

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Have You Tried Trendjacking?

How to Use Current Trends to Boost Your Social Reach

“I don’t get Twitter,” is a line we often hear when we are talking with people about social channels. But Twitter, when used correctly can be a very influential tool to help you garner new fans for your products. Continue Reading

What is Your WOW Moment?

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What is Your WOW Moment?

How are you WOWing your customers?

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Recently the Social Experiment Staff read an interview with Stew Leonard Jr. talking about how he and his employees create WOW moments for customers at Stew Leonard’s (an upscale grocery in the Northeast) and how he feels that it’s the lack of special moments that other retailers don’t provide their customers that keeps his customers loyal to his stores. Continue Reading

How Many Times a Day Should I Post

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To Annoy or Not To Annoy

How Many Times a Day Should Your Brand Post?

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One of the most frequently asked questions in social media is “How many times should I post every day?”  While there is no right answer, there are some things that our team has learned over the years working on social channels that may help you steer your online efforts.  Continue Reading

How Free Standing Coupon Inserts Can Help

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Stand and Deliver

How Free Standing Coupon Inserts Can Help

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We’ve talked about the major types of coupons that manufacturers tend to run in one of our recent blogs.  So I thought it would be nice to include a case study looking at an FSI we ran for a fresh produce company who was introducing a new convenience product to their line.  Continue Reading

How to Offer Coupons Effectively

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Don’t Lose Your Shirt!

How to Offer Coupons Effectively

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Coupons have long been a mystery to many manufacturers (especially smaller companies) who are trying to cash in on the extreme couponing trend without losing their shirts in the process.  Understanding the basics of couponing will help you make better decisions as to where to place your coupons to best meet your strategic goals.  Continue Reading