Top 5 Social Media Reminders
How to succeed in Social Media Messaging
When analyzing your social media channels for effectiveness, make sure that you are creating content with the following five points in mind to make your channel engagement more successful. Continue Reading
Follow the Leader
How Brand Persona Can Help Increase Your Following
As a brand manager, I have watched in awe as some celebrities amass an army of loyal brand enthusiasts; Justin Bieber has his Beliebers, KISS has its army and Lady Gaga has her Monsters. Continue Reading
In-House vs. Agency
Who should handle your marketing for social media?
Marketing on social media channels is not free. Yes, the platform itself may be free but when it comes to an ongoing social media presence you have one of two choices – hire in-house staff for this purpose or hire an agency. Continue Reading
Have You Tried Trendjacking?
How to Use Current Trends to Boost Your Social Reach
“I don’t get Twitter,” is a line we often hear when we are talking with people about social channels. But Twitter, when used correctly can be a very influential tool to help you garner new fans for your products. Continue Reading
What is Your WOW Moment?
How are you WOWing your customers?
Recently the Social Experiment Staff read an interview with Stew Leonard Jr. talking about how he and his employees create WOW moments for customers at Stew Leonard’s (an upscale grocery in the Northeast) and how he feels that it’s the lack of special moments that other retailers don’t provide their customers that keeps his customers loyal to his stores. Continue Reading
Can You Hear Me Now?
How important is consumer engagement in social media?
Many brands that we have worked with over the years have expressed their views on social engagement and how much time and effort they think social media should take. Continue Reading
To Annoy or Not To Annoy
How Many Times a Day Should Your Brand Post?
One of the most frequently asked questions in social media is “How many times should I post every day?” While there is no right answer, there are some things that our team has learned over the years working on social channels that may help you steer your online efforts. Continue Reading
Stand and Deliver
How Free Standing Coupon Inserts Can Help
We’ve talked about the major types of coupons that manufacturers tend to run in one of our recent blogs. So I thought it would be nice to include a case study looking at an FSI we ran for a fresh produce company who was introducing a new convenience product to their line. Continue Reading
Don’t Lose Your Shirt!
How to Offer Coupons Effectively
Coupons have long been a mystery to many manufacturers (especially smaller companies) who are trying to cash in on the extreme couponing trend without losing their shirts in the process. Understanding the basics of couponing will help you make better decisions as to where to place your coupons to best meet your strategic goals. Continue Reading