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Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.
Every plan should answer the following key questions;
- What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.
If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading
In yesterday’s blog, we talked about getting your social media organized, and creating some objectives and goals you hope to achieve in the future using your digital channels.
Today, in our second step to creating a social media marketing plan, I’ll show you how to get your current social media presence in order and determine how well it’s working. Continue Reading
We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading
It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.
Periscope Gets An Analytics Dashboard
It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading
The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices?
There are more than a few marketing experts who will be happy to show you how to sell your wares online. Continue Reading
In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. Continue Reading
Way back in 2011, a live streaming video platform called Twitch was launched. It focused on live video game feeds and eSports competitions, and honestly unless you were a gamer you probably didn’t even notice that it existed.
But times have changed, and so has Twitch, who now hosts more than 1.5 million broadcasts and 100 million visitors a month. Continue Reading
Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time.
But for those that aren’t exactly naturals in front of the camera, it can be a difficult experience. Continue Reading
The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading