Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.” Continue Reading
Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading
We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading
It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.
Periscope Gets An Analytics Dashboard
It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading
The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices?
There are more than a few marketing experts who will be happy to show you how to sell your wares online. Continue Reading
In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. Continue Reading
Way back in 2011, a live streaming video platform called Twitch was launched. It focused on live video game feeds and eSports competitions, and honestly unless you were a gamer you probably didn’t even notice that it existed.
But times have changed, and so has Twitch, who now hosts more than 1.5 million broadcasts and 100 million visitors a month. Continue Reading
Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time.
But for those that aren’t exactly naturals in front of the camera, it can be a difficult experience. Continue Reading
The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading
If you’re in business, you know who your perfect customer is, right?
Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!
If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading