Social Experiment

The Science of Social Media

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How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading

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Back To Basics: Setting Up Google Analytics For Your Website

“Don’t buy complexity; the simpler you make your training, the better the results become.”  – Ryan Flaherty

Ryan Flaherty may not be a name you’re familiar with–I wasn’t. Until I listened to a podcast in which he was the featured guest. Continue Reading

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Using the Google Analytics Dashboard: Bounce Rate vs. Exit Rate Report and how to use them to increase profitability on your website

Do you wish you could mine more specific information about visitor behavior on your website? You should! And the good news is, you can use bounce rate and exit rate reporting, found on your Google Analytics Dashboard, to pinpoint what your visitors are viewing, when they’re leaving, and why they’re doing so. Continue Reading

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