Social Experiment

The Science of Social Media

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Customer Avatar Series: Joe’s Pain Points and Objections

The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading

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Customer Avatar Series: Meet Joe, A Perfect Avatar

If you’re in business, you know who your perfect customer is, right?

Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!

If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading

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How To Build An Email List Using Live Streaming

Mobile live streaming…it’s everywhere. Or should I say, it’s everywhere you want to be–to borrow a well-known tagline.

It does seem like live streaming has exploded on the scene over the past 24 months, and now you’re being pushed from all sides to “go live.”

But whether you’re a still lurker or you’ve gotten out there in front of your audience, are you using the tool to enhance your business? Continue Reading

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What’s New In Live Streaming: Don’t Let The Bells And Whistles Scare You

Live streaming began to gain traction in 2015. Through 2016, these live broadcasts were all about the real, raw, now stories. Simply press a button and start talking.

But throughout 2016, we saw more live streamers become interested in improving the production quality of their live streams and now there are more and more companies jumping into the mix to allow live streamers ways to provide a more professional television-type broadcast. Continue Reading

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What’s New In Live Streaming: You Can’t Ignore It Any Longer

So what can you expect in 2017 in live streaming? And what should you be watching for this year?

With this new year comes an even bigger boon in live streaming. The main attraction in social media this year is definitely going to be live video. Continue Reading

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What’s New In Live Streaming: The Year of Live Video

Welcome to our new series! What’s New In Live Streaming? With the new year comes the boom of live streaming. What should you be watching for in 2017? Where should you concentrate with your own live broadcasts?

The first question is are you live streaming–and if not–why? Continue Reading

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The Importance of Consistent Messaging

We’ve all heard the adage; the squeaky wheel gets the grease. But did you know that it works the same for consistent messaging on your social media platforms? Consistent messaging leads to increased leads, conversions, and revenue!

So why do so many of us have a hard time staying consistent? Continue Reading

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Developing Your Ideal Avatar

When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading

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With Everything At Your Customer’s Fingertips, How Do You Stand Out?

When I was in high school, I remember looking through my Seventeen magazine, wishing that I could find that one pair of featured jeans, but being unable to locate them in my rural town. So it’s a significant change, that my daughter, looking through her Seventeen magazine can now simply jump online and purchase anything she likes in a few short moments. Continue Reading

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Facebook Introduces New Visual Features For Facebook Live

Facebook is taking a page right out of competitor Snapchat’s playbook by introducing new visual features to it’s Facebook Live platform. The new tool can turn live video into more artistic, graphically enhanced variations with augmented reality. Overlays such as these are used by millions of Snapchatters on its platform every day. Continue Reading

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