Social Experiment

The Science of Social Media

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5 Ways to Capitalize with Live Stream Videos for Your Business

Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading

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Creating a Broadcast Plan and Editorial Calendar

Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.

Every plan should answer the following key questions;

  • What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
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Creating Outstanding Social Media Accounts

On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.

If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading

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Getting Your Social Media Presence in Order

In yesterday’s blog, we talked about getting your social media organized, and creating some objectives and goals you hope to achieve in the future using your digital channels.

Today, in our second step to creating a social media marketing plan, I’ll show you how to get your current social media presence in order and determine how well it’s working.  Continue Reading

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How to Begin Creating a Social Media Marketing Strategy

We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading

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What’s New In Social Media This Week

It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.

Periscope Gets An Analytics Dashboard

It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading

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Customer Avatar Series: Joe’s Pain Points and Objections

The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading

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Customer Avatar Series: Getting To Know Joe

You should sell your customer what they want, and give them what they need. That’s a powerful statement–and developing an ideal customer will guide you to what your customer wants AND needs.

In the first installment of this series, we talked about pulling the demographic information for your perfect avatar together. Continue Reading

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Customer Avatar Series: Meet Joe, A Perfect Avatar

If you’re in business, you know who your perfect customer is, right?

Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!

If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading

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The Importance of Consistent Messaging

We’ve all heard the adage; the squeaky wheel gets the grease. But did you know that it works the same for consistent messaging on your social media platforms? Consistent messaging leads to increased leads, conversions, and revenue!

So why do so many of us have a hard time staying consistent? Continue Reading

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