Social Experiment

The Science of Social Media

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Back To Basics: Setting Up Google Analytics For Your Website

“Don’t buy complexity; the simpler you make your training, the better the results become.”  – Ryan Flaherty

Ryan Flaherty may not be a name you’re familiar with–I wasn’t. Until I listened to a podcast in which he was the featured guest. Continue Reading

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How Google Analytics and Social Media Data Work Hand-In-Hand

The customer outreach you do on your website, landing pages, and your brand’s social media channels should walk hand-in-hand with your digital media strategy. Integrating with one another to drive traffic to your online assets strengthening customer loyalty, boosting brand impressions, and ultimately increasing your revenue. Continue Reading

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Using the Google Analytics Dashboard: Bounce Rate vs. Exit Rate Report and how to use them to increase profitability on your website

Do you wish you could mine more specific information about visitor behavior on your website? You should! And the good news is, you can use bounce rate and exit rate reporting, found on your Google Analytics Dashboard, to pinpoint what your visitors are viewing, when they’re leaving, and why they’re doing so. Continue Reading

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