It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have embraced this new mode of customer communication, more have yet to take advantage of these new channels. Continue Reading
You post a new photo on Instagram and you notice a sudden swell of new followers on your account and you begin to celebrate. But wait, almost as quickly, you suddenly see half of those new accounts have unfollowed you. And you wonder why so many users would follow your account and then jump ship so quickly. Continue Reading
Live streaming began to gain traction in 2015. Through 2016, these live broadcasts were all about the real, raw, now stories. Simply press a button and start talking.
But throughout 2016, we saw more live streamers become interested in improving the production quality of their live streams and now there are more and more companies jumping into the mix to allow live streamers ways to provide a more professional television-type broadcast. Continue Reading
So what can you expect in 2017 in live streaming? And what should you be watching for this year?
With this new year comes an even bigger boon in live streaming. The main attraction in social media this year is definitely going to be live video. Continue Reading