Social Experiment

The Science of Social Media

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Insta-Issues: Why Do My Instagram Follower Numbers Fluctuate?

You post a new photo on Instagram and you notice a sudden swell of new followers on your account and you begin to celebrate. But wait, almost as quickly, you suddenly see half of those new accounts have unfollowed you. And you wonder why so many users would follow your account and then jump ship so quickly. Continue Reading

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How Google Analytics and Social Media Data Work Hand-In-Hand

The customer outreach you do on your website, landing pages, and your brand’s social media channels should walk hand-in-hand with your digital media strategy. Integrating with one another to drive traffic to your online assets strengthening customer loyalty, boosting brand impressions, and ultimately increasing your revenue. Continue Reading

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5 Tips to Getting Over Your Fear of Live Stream Videos

Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.”

So it’s no wonder even though social media influencers all over the world are touting the amazing abilities of live stream videos to catapult your business revenues, grow large audiences, and build customer loyalty; so few people are actually taking steps to get in front of an audience. Continue Reading

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5 Ways to Capitalize with Live Stream Videos for Your Business

Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading

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Creating a Broadcast Plan and Editorial Calendar

Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.

Every plan should answer the following key questions;

  • What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
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How to Begin Creating a Social Media Marketing Strategy

We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading

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What’s New In Social Media This Week

It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.

Periscope Gets An Analytics Dashboard

It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading

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The Secret To Increasing Your Income With Live Streaming–Give Your Audience What They Want!

The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices?

There are more than a few marketing experts who will be happy to show you how to sell your wares online. Continue Reading

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10 Savvy Ways To Grow An Audience On Twitch

In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. Continue Reading

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8 Sure-Fire Ways to Grow An Audience with Live Stream Video

Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time.

But for those that aren’t exactly naturals in front of the camera, it can be a difficult experience. Continue Reading

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