Social Experiment

The Science of Social Media

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Insta-Issues: Why Do My Instagram Follower Numbers Fluctuate?

You post a new photo on Instagram and you notice a sudden swell of new followers on your account and you begin to celebrate. But wait, almost as quickly, you suddenly see half of those new accounts have unfollowed you. And you wonder why so many users would follow your account and then jump ship so quickly. Continue Reading

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The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. Continue Reading

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How Google Analytics and Social Media Data Work Hand-In-Hand

The customer outreach you do on your website, landing pages, and your brand’s social media channels should walk hand-in-hand with your digital media strategy. Integrating with one another to drive traffic to your online assets strengthening customer loyalty, boosting brand impressions, and ultimately increasing your revenue. Continue Reading

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5 Ways to Capitalize with Live Stream Videos for Your Business

Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading

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Creating a Broadcast Plan and Editorial Calendar

Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.

Every plan should answer the following key questions;

  • What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
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Creating Outstanding Social Media Accounts

On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.

If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading

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How to Begin Creating a Social Media Marketing Strategy

We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading

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What’s New In Social Media This Week

It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.

Periscope Gets An Analytics Dashboard

It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading

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The Secret To Increasing Your Income With Live Streaming–Give Your Audience What They Want!

The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices?

There are more than a few marketing experts who will be happy to show you how to sell your wares online. Continue Reading

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Will Twitch Be The Next Big Thing In Live Stream Video?

Way back in 2011, a live streaming video platform called Twitch was launched. It focused on live video game feeds and eSports competitions, and honestly unless you were a gamer you probably didn’t even notice that it existed.

But times have changed, and so has Twitch, who now hosts more than 1.5 million broadcasts and 100 million visitors a month. Continue Reading

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