Data and analytics build off each other to help you find a deep understanding of your audience. Insights provide essential wisdom about your users and reveal actions you can take to better your business. But insights cannot be obtained without analytics and analytics are useless without data. Continue Reading
Tag: Marketing
Using The Mere-Exposure Effect In Influence Marketing
The Mere-Exposure Effect, also known as the Familiarity Principle, states that people tend to develop a preference for things merely because they are familiar. Meaning the more we are exposed to something, the more we will like it.
This is a driving principle in effect on every social media platform. Continue Reading
How To Build A Cult Following For Your Brand
Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading
Tip-sy Tuesday: Adding YouTube To Your Social Media Mix
Have you been considering adding a YouTube channel to your social media mix? If so, the time is right for you to jump in. YouTube has been making some big shifts internally to destroy fake channels on their platform.
Due to this effort, brand-owned channels are getting noticed more than ever. Continue Reading
Using Compliance in Influence Marketing
Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with you, it’ll be harder to disagree with you later on. Continue Reading
The How-To’s Of #Hashtag Marketing
Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. Continue Reading
The Reciprocity Effect in Influence Marketing
In psychology, reciprocity is a social rule that states you ought to repay, in kind, what another has provided for you. Many refer to this type of in-kind interchange as the golden rule; do unto others as you would have them do to you. Continue Reading
Tip-sy Tuesday: Cross Promoting Channels on Facebook
Looking for a quick way to cross promote your other social media channels and website on Facebook? Here’s an easy hack for adding those sites to your Facebook page.
First, pull up your Facebook homepage.
Click on Edit Profile.
Scroll down to Links. Continue Reading
How To Use Emotions To Create Infectious Messaging
Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading
How To Use Triggers To Create Infectious Messaging
The North Face, Starbucks, M&M’s, Disney, Under Armor–they all have icon logos that immediately transport you to their brand when you see them. These logos trigger an experience or knowledge of the brand. The second principle in infectious marketing is triggers. Continue Reading
