Aug
14
Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading
Aug
7
The North Face, Starbucks, M&M’s, Disney, Under Armor–they all have icon logos that immediately transport you to their brand when you see them. These logos trigger an experience or knowledge of the brand. The second principle in infectious marketing is triggers. Continue Reading
Aug
3
Infectious Messaging…sounds like you’re talking about the plague or ebola and the concept is the same. Infectious means it’s likely to spread or influence others in a rapid manner. When it comes to messaging, you want your ideas to spread like a viral wildfire. Continue Reading
Jun
7
“Don’t buy complexity; the simpler you make your training, the better the results become.” – Ryan Flaherty
Ryan Flaherty may not be a name you’re familiar with–I wasn’t. Until I listened to a podcast in which he was the featured guest. Continue Reading
Apr
19
Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.”
So it’s no wonder even though social media influencers all over the world are touting the amazing abilities of live stream videos to catapult your business revenues, grow large audiences, and build customer loyalty; so few people are actually taking steps to get in front of an audience. Continue Reading
Apr
14
Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading
Apr
7
Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.
Every plan should answer the following key questions;
Apr
6
On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.
If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading
Apr
5
In yesterday’s blog, we talked about getting your social media organized, and creating some objectives and goals you hope to achieve in the future using your digital channels.
Today, in our second step to creating a social media marketing plan, I’ll show you how to get your current social media presence in order and determine how well it’s working. Continue Reading
Apr
4
We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading
