Social Experiment

The Science of Social Media

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How To Calculate Your Customer Acquisition Costs

Now that you’ve calculated your Customer Lifetime Value (see How To Calculate Your Customer’s Lifetime Value from November 29th), you can take the next step to calculate your Customer Acquisition Costs.

Your Customer Acquisition Cost is necessary to know to build a solid strategy or know how many impressions you need to meet your new customer goals. Continue Reading

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How To Calculate Your Customer’s Lifetime Value

It’s that time of year again! No, I’m not talking about the holidays, I’m talking about strategy planning season for marketing departments. Figuring out how many new customers you want next year, how much budget you can spend, how much of that budget to allocate to social media, and on and on. Continue Reading

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Developing Your Ideal Avatar

When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading

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With Everything At Your Customer’s Fingertips, How Do You Stand Out?

When I was in high school, I remember looking through my Seventeen magazine, wishing that I could find that one pair of featured jeans, but being unable to locate them in my rural town. So it’s a significant change, that my daughter, looking through her Seventeen magazine can now simply jump online and purchase anything she likes in a few short moments. Continue Reading

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Facebook Introduces New Visual Features For Facebook Live

Facebook is taking a page right out of competitor Snapchat’s playbook by introducing new visual features to it’s Facebook Live platform. The new tool can turn live video into more artistic, graphically enhanced variations with augmented reality. Overlays such as these are used by millions of Snapchatters on its platform every day. Continue Reading

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Stop Selling And Start Teaching Your Audience

Every morning I sit down at the computer in my cozy home office with my Chai Tea in hand and do what Tim Ferriss tells me not to do–I check my email.

What I find in my infinitely stuffed inbox is email after email promising to show me something revolutionary. Continue Reading

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Keeping Up With Social Media While Traveling

Keeping up with social media while you’re traveling isn’t always easy, but I have a few secrets I use when I’m on the road. After all, even though you’re traveling, you’ve got to be out in front of your audience. Out of sight is out of mind, right? Continue Reading

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Building Relationships With Mobile Live Streaming

Tonight I’m on my way to a ghost and vampire walking tour here in New Orleans, where I’m on vacation. It’s a Friday night and the moon is full and hung low over the city as I exit my hotel. It’s already been an exciting and spooky week here in the Big Easy. Continue Reading

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Huge Text For Personal Updates Under 35 Characters

Have you noticed some posts on Facebook showing up with huge text when viewed on your desktop? The text, blown up to 24-point, while regular updates are the 14-point style are virtually yelling for your attention. And there’s a reason for that. Continue Reading

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Create A Winning Instagram Profile To Generate New Customers

Have you mastered messaging your customers on Facebook and Twitter? Looking for something new to reach even more prospective followers? Have you considered using Instagram as one of your key marketing channels? If not, it’s high time you tried. Instagram has over 300 million daily users and is one of the most popular social media platforms, offering multiple opportunities to reach your target market. Continue Reading

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