Social Experiment

The Science of Social Media

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Customer Avatar Series: Joe’s Pain Points and Objections

The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading

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Customer Avatar Series: Getting To Know Joe

You should sell your customer what they want, and give them what they need. That’s a powerful statement–and developing an ideal customer will guide you to what your customer wants AND needs.

In the first installment of this series, we talked about pulling the demographic information for your perfect avatar together. Continue Reading

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Customer Avatar Series: Meet Joe, A Perfect Avatar

If you’re in business, you know who your perfect customer is, right?

Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!

If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading

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The Importance of Consistent Messaging

We’ve all heard the adage; the squeaky wheel gets the grease. But did you know that it works the same for consistent messaging on your social media platforms? Consistent messaging leads to increased leads, conversions, and revenue!

So why do so many of us have a hard time staying consistent? Continue Reading

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How To Calculate Your Customer Acquisition Costs

Now that you’ve calculated your Customer Lifetime Value (see How To Calculate Your Customer’s Lifetime Value from November 29th), you can take the next step to calculate your Customer Acquisition Costs.

Your Customer Acquisition Cost is necessary to know to build a solid strategy or know how many impressions you need to meet your new customer goals. Continue Reading

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How To Calculate Your Customer’s Lifetime Value

It’s that time of year again! No, I’m not talking about the holidays, I’m talking about strategy planning season for marketing departments. Figuring out how many new customers you want next year, how much budget you can spend, how much of that budget to allocate to social media, and on and on. Continue Reading

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Developing Your Ideal Avatar

When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading

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With Everything At Your Customer’s Fingertips, How Do You Stand Out?

When I was in high school, I remember looking through my Seventeen magazine, wishing that I could find that one pair of featured jeans, but being unable to locate them in my rural town. So it’s a significant change, that my daughter, looking through her Seventeen magazine can now simply jump online and purchase anything she likes in a few short moments. Continue Reading

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Facebook Introduces New Visual Features For Facebook Live

Facebook is taking a page right out of competitor Snapchat’s playbook by introducing new visual features to it’s Facebook Live platform. The new tool can turn live video into more artistic, graphically enhanced variations with augmented reality. Overlays such as these are used by millions of Snapchatters on its platform every day. Continue Reading

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Stop Selling And Start Teaching Your Audience

Every morning I sit down at the computer in my cozy home office with my Chai Tea in hand and do what Tim Ferriss tells me not to do–I check my email.

What I find in my infinitely stuffed inbox is email after email promising to show me something revolutionary. Continue Reading

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