Social Experiment

The Science of Social Media

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How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading

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How To Use Emotions To Create Infectious Messaging

Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading

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How To Use Triggers To Create Infectious Messaging

The North Face, Starbucks, M&M’s, Disney, Under Armor–they all have icon logos that immediately transport you to their brand when you see them. These logos trigger an experience or knowledge of the brand. The second principle in infectious marketing is triggers. Continue Reading

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How To Use Social Currency To Create Infectious Messaging

Infectious Messaging…sounds like you’re talking about the plague or ebola and the concept is the same. Infectious means it’s likely to spread or influence others in a rapid manner. When it comes to messaging, you want your ideas to spread like a viral wildfire. Continue Reading

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