The Mere-Exposure Effect, also known as the Familiarity Principle, states that people tend to develop a preference for things merely because they are familiar. Meaning the more we are exposed to something, the more we will like it.
This is a driving principle in effect on every social media platform. Continue Reading
It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have embraced this new mode of customer communication, more have yet to take advantage of these new channels. Continue Reading
Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading
Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.” Continue Reading
Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading
Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.
Every plan should answer the following key questions;
- What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.
If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading
In yesterday’s blog, we talked about getting your social media organized, and creating some objectives and goals you hope to achieve in the future using your digital channels.
Today, in our second step to creating a social media marketing plan, I’ll show you how to get your current social media presence in order and determine how well it’s working. Continue Reading
We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading
It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.
Periscope Gets An Analytics Dashboard
It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading