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The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices?
There are more than a few marketing experts who will be happy to show you how to sell your wares online. Continue Reading
In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. Continue Reading
Way back in 2011, a live streaming video platform called Twitch was launched. It focused on live video game feeds and eSports competitions, and honestly unless you were a gamer you probably didn’t even notice that it existed.
But times have changed, and so has Twitch, who now hosts more than 1.5 million broadcasts and 100 million visitors a month. Continue Reading
Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time.
But for those that aren’t exactly naturals in front of the camera, it can be a difficult experience. Continue Reading
The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading
You should sell your customer what they want, and give them what they need. That’s a powerful statement–and developing an ideal customer will guide you to what your customer wants AND needs.
In the first installment of this series, we talked about pulling the demographic information for your perfect avatar together. Continue Reading
If you’re in business, you know who your perfect customer is, right?
Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!
If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading
Mobile live streaming…it’s everywhere. Or should I say, it’s everywhere you want to be–to borrow a well-known tagline.
It does seem like live streaming has exploded on the scene over the past 24 months, and now you’re being pushed from all sides to “go live.” Continue Reading
Live streaming began to gain traction in 2015. Through 2016, these live broadcasts were all about the real, raw, now stories. Simply press a button and start talking.
But throughout 2016, we saw more live streamers become interested in improving the production quality of their live streams and now there are more and more companies jumping into the mix to allow live streamers ways to provide a more professional television-type broadcast. Continue Reading
So what can you expect in 2017 in live streaming? And what should you be watching for this year?
With this new year comes an even bigger boon in live streaming. The main attraction in social media this year is definitely going to be live video. Continue Reading