Social Experiment

The Science of Social Media

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Customer Avatar Series: Meet Joe, A Perfect Avatar

If you’re in business, you know who your perfect customer is, right?

Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!

If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading

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How To Build An Email List Using Live Streaming

Mobile live streaming…it’s everywhere. Or should I say, it’s everywhere you want to be–to borrow a well-known tagline.

It does seem like live streaming has exploded on the scene over the past 24 months, and now you’re being pushed from all sides to “go live.”

But whether you’re a still lurker or you’ve gotten out there in front of your audience, are you using the tool to enhance your business? Continue Reading

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What’s New In Live Streaming: Don’t Let The Bells And Whistles Scare You

Live streaming began to gain traction in 2015. Through 2016, these live broadcasts were all about the real, raw, now stories. Simply press a button and start talking.

But throughout 2016, we saw more live streamers become interested in improving the production quality of their live streams and now there are more and more companies jumping into the mix to allow live streamers ways to provide a more professional television-type broadcast. Continue Reading

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What’s New In Live Streaming: You Can’t Ignore It Any Longer

So what can you expect in 2017 in live streaming? And what should you be watching for this year?

With this new year comes an even bigger boon in live streaming. The main attraction in social media this year is definitely going to be live video. Continue Reading

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What’s New In Live Streaming: The Year of Live Video

Welcome to our new series! What’s New In Live Streaming? With the new year comes the boom of live streaming. What should you be watching for in 2017? Where should you concentrate with your own live broadcasts?

The first question is are you live streaming–and if not–why? Continue Reading

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The Importance of Consistent Messaging

We’ve all heard the adage; the squeaky wheel gets the grease. But did you know that it works the same for consistent messaging on your social media platforms? Consistent messaging leads to increased leads, conversions, and revenue!

So why do so many of us have a hard time staying consistent? Continue Reading

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Developing Your Ideal Avatar

When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading

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How To Embed Periscope Broadcasts To Your Website

You can now repurpose your live streaming content into a blog post, even easier than in the past!

Previously, I showed you how to transcribe your live streams and use them as the basis for writing your blogs, making them a content machine! Continue Reading

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Keeping Up With Social Media While Traveling

Keeping up with social media while you’re traveling isn’t always easy, but I have a few secrets I use when I’m on the road. After all, even though you’re traveling, you’ve got to be out in front of your audience. Out of sight is out of mind, right? Continue Reading

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Building Relationships With Mobile Live Streaming

Tonight I’m on my way to a ghost and vampire walking tour here in New Orleans, where I’m on vacation. It’s a Friday night and the moon is full and hung low over the city as I exit my hotel. It’s already been an exciting and spooky week here in the Big Easy. Continue Reading

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