Social Experiment

The Science of Social Media

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Creating a Broadcast Plan and Editorial Calendar

Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.

Every plan should answer the following key questions;

  • What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
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Creating Outstanding Social Media Accounts

On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.

If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading

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8 Sure-Fire Ways to Grow An Audience with Live Stream Video

Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time.

But for those that aren’t exactly naturals in front of the camera, it can be a difficult experience. Continue Reading

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Customer Avatar Series: Joe’s Pain Points and Objections

The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading

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Customer Avatar Series: Getting To Know Joe

You should sell your customer what they want, and give them what they need. That’s a powerful statement–and developing an ideal customer will guide you to what your customer wants AND needs.

In the first installment of this series, we talked about pulling the demographic information for your perfect avatar together. Continue Reading

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How To Calculate Your Customer’s Lifetime Value

It’s that time of year again! No, I’m not talking about the holidays, I’m talking about strategy planning season for marketing departments. Figuring out how many new customers you want next year, how much budget you can spend, how much of that budget to allocate to social media, and on and on. Continue Reading

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Developing Your Ideal Avatar

When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading

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With Everything At Your Customer’s Fingertips, How Do You Stand Out?

When I was in high school, I remember looking through my Seventeen magazine, wishing that I could find that one pair of featured jeans, but being unable to locate them in my rural town. So it’s a significant change, that my daughter, looking through her Seventeen magazine can now simply jump online and purchase anything she likes in a few short moments. Continue Reading

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Stop Selling And Start Teaching Your Audience

Every morning I sit down at the computer in my cozy home office with my Chai Tea in hand and do what Tim Ferriss tells me not to do–I check my email.

What I find in my infinitely stuffed inbox is email after email promising to show me something revolutionary. Continue Reading

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