Developing Your Ideal Avatar

When marketing any product or service, one of the first things you should do is develop a customer avatar or an ideal customer that will embody your buyer persona and give you a target to use when developing your marketing efforts. Continue Reading

With Everything At Your Customer’s Fingertips, How Do You Stand Out?

When I was in high school, I remember looking through my Seventeen magazine, wishing that I could find that one pair of featured jeans, but being unable to locate them in my rural town. So it’s a significant change, that my daughter, looking through her Seventeen magazine can now simply jump online and purchase anything she likes in a few short moments. Continue Reading

Stop Selling And Start Teaching Your Audience

Every morning I sit down at the computer in my cozy home office with my Chai Tea in hand and do what Tim Ferriss tells me not to do–I check my email.

What I find in my infinitely stuffed inbox is email after email promising to show me something revolutionary. Continue Reading