Social Experiment

The Science of Social Media

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Creating Outstanding Social Media Accounts

On day three of our series, how to create a social media marketing strategy, you now have a clear understanding of where your social media presence is, and it’s time to choose which networks best fit your social media goals.

If you don’t already have social media profiles on each network you choose to focus on, build them from the ground up with your goals and audience in mind. Continue Reading

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Getting Your Social Media Presence in Order

In yesterday’s blog, we talked about getting your social media organized, and creating some objectives and goals you hope to achieve in the future using your digital channels.

Today, in our second step to creating a social media marketing plan, I’ll show you how to get your current social media presence in order and determine how well it’s working.  Continue Reading

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How to Begin Creating a Social Media Marketing Strategy

We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading

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What’s New In Social Media This Week

It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.

Periscope Gets An Analytics Dashboard

It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading

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10 Savvy Ways To Grow An Audience On Twitch

In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. Continue Reading

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Will Twitch Be The Next Big Thing In Live Stream Video?

Way back in 2011, a live streaming video platform called Twitch was launched. It focused on live video game feeds and eSports competitions, and honestly unless you were a gamer you probably didn’t even notice that it existed.

But times have changed, and so has Twitch, who now hosts more than 1.5 million broadcasts and 100 million visitors a month. Continue Reading

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8 Sure-Fire Ways to Grow An Audience with Live Stream Video

Live Streaming is a powerful way to grow an audience and turn them into devotees and customers. Plus it’s a tremendous way to interact with your customers in real-time.

But for those that aren’t exactly naturals in front of the camera, it can be a difficult experience. Continue Reading

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Customer Avatar Series: Joe’s Pain Points and Objections

The final component of your ideal customer avatar is taking a look at their pain points and challenges. This section will drive new product and service development for your brand as well as show where your content creation and live streaming creative will compel your customer to action. Continue Reading

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Customer Avatar Series: Getting To Know Joe

You should sell your customer what they want, and give them what they need. That’s a powerful statement–and developing an ideal customer will guide you to what your customer wants AND needs.

In the first installment of this series, we talked about pulling the demographic information for your perfect avatar together. Continue Reading

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Customer Avatar Series: Meet Joe, A Perfect Avatar

If you’re in business, you know who your perfect customer is, right?

Of course, it’s the one who wants to spend money on your products or services. Boom! Done! Right? If only it was that simple!

If it was as straightforward as, “I’ll put my information out there and my perfect customers will find me,” then everyone would be raking in the revenue, with minimal effort. Continue Reading

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