Social Experiment

The Science of Social Media

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Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with you, it’ll be harder to disagree with you later on. Continue Reading

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How To Use Social Currency To Create Infectious Messaging

Infectious Messaging…sounds like you’re talking about the plague or ebola and the concept is the same. Infectious means it’s likely to spread or influence others in a rapid manner. When it comes to messaging, you want your ideas to spread like a viral wildfire. Continue Reading

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How Google Analytics and Social Media Data Work Hand-In-Hand

The customer outreach you do on your website, landing pages, and your brand’s social media channels should walk hand-in-hand with your digital media strategy. Integrating with one another to drive traffic to your online assets strengthening customer loyalty, boosting brand impressions, and ultimately increasing your revenue. Continue Reading

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Using the Google Analytics Dashboard: Bounce Rate vs. Exit Rate Report and how to use them to increase profitability on your website

Do you wish you could mine more specific information about visitor behavior on your website? You should! And the good news is, you can use bounce rate and exit rate reporting, found on your Google Analytics Dashboard, to pinpoint what your visitors are viewing, when they’re leaving, and why they’re doing so. Continue Reading

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