Social Experiment

The Science of Social Media

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Tip-sy Tuesday: Adding YouTube To Your Social Media Mix

Have you been considering adding a YouTube channel to your social media mix? If so, the time is right for you to jump in. YouTube has been making some big shifts internally to destroy fake channels on their platform.

Due to this effort, brand-owned channels are getting noticed more than ever. Stop missing out on the benefits you can gain from YouTube and use the channel to strengthen and improve your reach.

To get started, here are a few tips to help you form a winning YouTube strategy.

Quality over Quantity

You hear this over and over, and yet so many marketers are still trumping quality for more video. YouTube is now fighting this mentality by taking measures to diminish inferior videos in search. This means high quality, attractive content that delivers useful information will rank higher in search rank.

YouTube reports they are the second largest search engine on the internet–viewers are choosing the channel to search videos that answer their questions.  When creating videos, make sure to add educational content, creating comprehensive video will help you gain an authoritative reputation, as an expert on the subject matter.

Educational content is still king on YouTube, and since most of us are visual, it’s much easier for our brains to learn something through video than text. Meaning, if you want your videos to generate high-quality leads, your video content must add value for viewers.

Growing with Share Campaigns

To grow your channel, you need to take steps to make that happen. A share campaign can help you reach out to more users that may not be aware of your channel’s existence. To do so, use platforms like Facebook and Twitter to cross promote your videos with a link back to your YouTube channel providing viewers an easy way to subscribe to see your upcoming content.

Encouraging interaction among your followers will help you stay top-of-mind for as long as possible.

Be Consistent

We’ve all heard this a million times, so why isn’t everyone using social media taking this one step that could make the most difference in their strategy? If you aren’t consistently in front of your viewers, you’ll soon become irrelevant to them.

A continuous, consistent effort will provide you with highly-engaged subscribers who look forward to your next video and will allow you to amass a much higher subscribe rate.

Adding Subtitles Gets You More Engagement

While it does take a little more work to add subtitles and closed captioning, the work it entails is outshined by the benefits it brings. Not only does it allow viewers to watch your video without sound (which is a huge benefit when sharing to sites like Facebook) making your videos more accessible, but it also adds tremendous SEO value.

When you add subtitles to your videos, YouTube generates a transcript of the video to add to your description box. This is important because it’s easily readable for YouTube bots which will increase your chances of appearing in more search results.

Be Unexpected

Viewers like to watch things they haven’t seen before. Look to provide your content to them in inventive and unexpected ways.

You can also augment your attractiveness to viewers with high quality purchased YouTube views and subscribers. I know, it’s a trick to make your channel seem to be more popular than it actually is to start, but if you can’t wait on organic growth purchasing an initial set can help you gain massive attention from organic viewers.

Manage Your Community

Manage your comment section; answer questions, address concerns, and encourage conversation among your viewers. These are valuable interactions, helping you gain insights and connect with your viewers which in turn can provide more loyalty from them.

As a social media marketer, you’re always looking for a way to get more eyes on your content, and YouTube is a great way to improve your overall strategy and gain viewers for all of your channels.

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