Now you see it. Now you don’t.
If there was ever a line to sum up Snapchat, that would be it. Now that we’ve gone over the basics of Snapchat, you’re probably wondering if you can make it work for your business. Yes, you can. Depending on your type of business, it could be a great tool. But, like all Social Media, if you’re going to take it on, make sure you do it right.
Keep It Consistent
Since the primary demographic of Snapchat is 16-24, you need to operate and speak in a way that resonates with this age group, yet still stays true to your business. Since the beginning, Snapchat has been an app that encourages casual communication through videos and photos. Users take pictures of their meals, vacations, and daily activities– people aren’t typically using the app to document professional activities.
Remember to observe the overall casualness of the app. While creating a strategy for Snapchat, settle on a tone of voice that works best for your business yet doesn’t turn people off. Ideally, your snaps should be easy to understand and fun for the people who take the time to view them.
Taco Bell is a great example. One of the first brands to test out Snapchat marketing, the company continues to make great use of the network with funny snaps. The perfect example was its Valentine’s Day campaign. Taco Bell developed playful and funny Valentine’s Day cards for users to take a screen shot of and then snap to their loved ones. This campaign was a perfect fit for Snapchat’s younger audience. As Taco Bell pointed out, the downside of Snapchat is that it currently doesn’t offer any metric information so it’s almost impossible to gauge the success of a campaign.
If you’re just starting out on Snapchat, put some research into it and find out how other businesses use it. Don’t reinvent the wheel, reconfigure it to work for you.
Embrace the Time Limit
Probably one of the most perceived obstacles when it comes to Snapchap is the time limit before snaps deconstruct. If people can’t see it again, how can you keep building impressions?
If you’re creative enough, the time limit isn’t a hurdle; it’s a leg up on the competition. You’ll be doing something different than others but you’ll have to stretch your creative muscles to develop a campaign that only needs to make an impression once. Besides, you already have Facebook, Twitter and everything else to display messages that need to have a shelf life.
Take the opportunity to tease your followers with a behind-the-scenes look on something new you have coming up. People like to see the insides of operations on brands they enjoy.
You can also use Snapchat to create contests. For instance, you can ask users to snap pictures of customers using your product and then you can snap back a coupon. The trick to getting the most leverage is continually engaging with your customers. Keep people coming back for more so you build up an audience who enjoys following you.
Video Works Too
Snapchat is about more than photos – videos are a key component as well. Although they too go away after being viewed, videos are another opportunity to give your company a personal feel. In some ways, video can almost be more valuable because you can verbalize your message and make sure people understand exactly what you’re saying. Remember, your video can be a little off the wall because Snapchat is all about being casual and relatable. If you are struggling, ask different people in your company to contribute to your Snapchat efforts to change things up and bring a fresh perspective.
Show Off Your Personality
As with all types of Social Media, Snapchat is your chance to show the true intentions and mission of your company. Ideally, any content
you put on Snapchat should give people a better idea of your business. You should inject personality into your photos and videos to help people connect to your brand on personal level. Let them know there are actual people behind your business logo.
Snapchat at a Glance
If you’re still unsure of whether there’s any value to using Snapchat for marketing purposes, this is the portion of the post where we’re going to go over cold-hard facts. Snapchat has over 100 million active users and about 400 million snaps are sent out each day. More than six out of 10 Snapchat users are in the 18-to-24 age group. If you need to reach that age group to keep your business operating, Snapchat could be great for you. Plus, less than 1% of businesses are using the tool, so you could become a leader of the pack.