How to Offer Coupons Effectively

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Don’t Lose Your Shirt!

How to Offer Coupons Effectively

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Coupons have long been a mystery to many manufacturers (especially smaller companies) who are trying to cash in on the extreme couponing trend without losing their shirts in the process.  Understanding the basics of couponing will help you make better decisions as to where to place your coupons to best meet your strategic goals.  Continue Reading

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