The Mere-Exposure Effect, also known as the Familiarity Principle, states that people tend to develop a preference for things merely because they are familiar. Meaning the more we are exposed to something, the more we will like it.
This is a driving principle in effect on every social media platform. Continue Reading
It seems many businesses have adopted live video into their social media strategies on platforms like Facebook Live, Periscope, YouTube Live, Instagram Live, and Live.ly. And while these brands have embraced this new mode of customer communication, more have yet to take advantage of these new channels. Continue Reading
Public speaking…it’s the one thing most people fear more than death…MORE THAN DEATH! Meaning that nearly everyone you know would rather DIE than SPEAK in front of others. Or as Jerry Seinfeld says, “that means to the average person, if you have to go to a funeral; you’re better off in the casket than doing the eulogy.” Continue Reading
Live stream videos–they’re the hottest social media vehicle out there right now. Unfortunately, most brands aren’t using live video. And honestly, if you’d told me five years ago that I would regularly share my ideas, products, and services with the world via video, I would not have believed you. Continue Reading
Having amazing content across your social media channels is essential to succeeding with a digital strategy, but so is having a marketing plan including all your content, blueprints for content creation and curation, along with an editorial calendar.
Every plan should answer the following key questions;
- What type of content do you intend to post and promote–do you have a product or service you’ll be highlighting and what is your call to action?
We all have that one friend who’s an organizational freak. You know the one; she has every storage hack ever created pinned to her Pinterest board and her home is the epitome of “a place for everything and everything in its place”. Continue Reading
It’s been a busy week of announcements from Twitter and Facebook! There’s so many, it’s been hard to keep up–so here’s a quick wrap-up.
Periscope Gets An Analytics Dashboard
It’s Hallelujah from those of us who have been paying for our Periscope Analytics! Continue Reading
The noise online…it’s deafening. So many brands, so many products, so many services–how do you get heard in a marketplace with so many competing choices?
There are more than a few marketing experts who will be happy to show you how to sell your wares online. Continue Reading
In 2011 when Twitch was launched, it was created for the online gaming community to live stream their play. But now, with Twitch expanding to include a live stream video community for creatives, it has become a place to watch and broadcast your talents. Continue Reading
Way back in 2011, a live streaming video platform called Twitch was launched. It focused on live video game feeds and eSports competitions, and honestly unless you were a gamer you probably didn’t even notice that it existed.
But times have changed, and so has Twitch, who now hosts more than 1.5 million broadcasts and 100 million visitors a month. Continue Reading