Data and analytics build off each other to help you find a deep understanding of your audience. Insights provide essential wisdom about your users and reveal actions you can take to better your business. But insights cannot be obtained without analytics and analytics are useless without data. Continue Reading
Tag: Messaging
How To Build A Cult Following For Your Brand
Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them avid, loyal followers. Continue Reading
How To Use Emotions To Create Infectious Messaging
Emotions can create a little bit of magic when communicating about a company, product or service–it provides the motivation for customers to share. But surprisingly it’s the type of emotion you generate which really provides the momentum for a message. It’s true–when people care, they share. Continue Reading
How To Use Triggers To Create Infectious Messaging
The North Face, Starbucks, M&M’s, Disney, Under Armor–they all have icon logos that immediately transport you to their brand when you see them. These logos trigger an experience or knowledge of the brand. The second principle in infectious marketing is triggers. Continue Reading
How To Use Social Currency To Create Infectious Messaging
Infectious Messaging…sounds like you’re talking about the plague or ebola and the concept is the same. Infectious means it’s likely to spread or influence others in a rapid manner. When it comes to messaging, you want your ideas to spread like a viral wildfire. Continue Reading
