What’s New In Social Media- February 25th

YouTube to launch an app … just for kidsScreen Shot 2015-02-25 at 1.41.46 PM

Forget the rude and lewd clips sometimes found on YouTube – it’s about to launch a version of its video-streaming website just for kids. The aptly-named YouTube Kids will launch on Monday in the U.S., a source with knowledge of the situation told CNBC. It will be a mobile app downloadable from the Google Play store for Android devices only.

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Screen Shot 2015-02-25 at 1.51.57 PMFacebook Introduces Ads Manager App

As business owners and marketers spend less time on desktop computers and more on mobile devices, advertisers have a growing need to manage Facebook campaigns on the go. To meet that demand, last summer Facebook introduced the Ads Manager mobile site, which is now used by more than 800,000 advertisers each month. Now, in an effort to make mobile ad campaign management even easier for the two million businesses using Facebook advertising, the company has launched a seperate Ads Manager app.

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Screen Shot 2015-02-25 at 1.53.16 PMTwitter’s ‘while you were away’ feature expands to Android

Twitter’s new recap feature officially debuted on iOS a month ago, but now “while you were away” has arrived on Android devices.

The feature moves away from the chronological format that Twitter has long relied on. Instead of displaying the most recent tweets, “while you were away” also displays the “top” tweets since the last time you’ve opened the app. It is based on an analysis of tweet engagement and users habits.

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Instagram Revenue Projected to Hit $5.8 Billion in 2020 Instagram

According to new estimates from analysts with Cowen & Co., Facebook ‘s decision to buy Instagram looks smarter and smarter each year. Instagram, the fast-growing photo-sharing network, is projected to generate about $700 million in revenue this year and $5.8 billion in revenue in 2020. That surge in sales is based on Cowen’s surveys of user and advertiser interest as well as projections for Instagram’s user numbers to more than double to 680 million by 2020 and for larger advertisers to follow.

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Screen Shot 2015-02-25 at 1.52.09 PMHere’s The Best Time To Post A Photo On Instagram

If you want people to like your Instagrams, the most ideal time to post is at 5 p.m. EST on Wednesdays.

Following a request from The Huffington Post, Latergramme, a service that lets users manage and schedule Instagram posts, ran an analysis of over 61,000 posts to determine the when photos received the most “likes” and comments.

On average, the team found that 2 a.m. and 5 p.m. EST are the best times to post if you want your followers to pay attention to you; the worst times are 9 a.m. and 6 p.m. Also, Wednesday is apparently the best day of the week to post, though not by much.

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