What’s New in Social Media- March 18

Here’s what’s new in the Social Media world.

New Tools to Make Twitter Advertising SimplerScreen Shot 2015-03-18 at 11.51.03 AM

Twitter is simplifying the Twitter Ads experience with the ability to promote Tweets directly from your profile. The company has launched quick promote, a fast and easy way for small and medium-sized businesses (SMBs) to get their best content in front of more potential customers.

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150313-socialskim-facebook-topic-dataTopic Data: Learn What Matters to Your Audience

Marketers want to understand what people think about topics related to their business, so they can make their products and marketing more relevant to their customers. In the past they’ve looked at the things people share online to get an idea of what people care about, but, until now, the information available offered a limited view. To make marketing content more relevant for people and more effective for marketers, Facebook is now introducing topic data to select partners.

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Facebook Business Page Likes Have Started Dropping thumbs-down-lrg

Facebook announced businesses would start to see a drop in page likes once inactive and memorialized pages were removed. In order to make likes more meaningful, the company wants businesses to have a better idea of the number of actual people who follow them. The clean up has started and pages are seeing numbers drop, though most not drastically.

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What is Meerkat? The live streaming service that’s causing a stirScreen Shot 2015-03-18 at 11.31.53 AM

Meerkat is an iOS app that can probably best be described as the next logical progressive step from Twitter. If Twitter is a way of describing what’s happening to you right now, Meerkat is a way of showing what’s happening to you right now. It’s a live streaming video app that ties in closely with Twitter, enabling you to instantly broadcast live video from your smartphone. Meerkat will then automatically tweet out links of your broadcast to your Twitter contacts, instantly rounding up a live audience for your exploits and musings.

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Or visit Meerkat here:


Twitter Hobbles Meerkat After Buying a Meerkat Competitor

3043404-inline-i-1-meerkat-video-appTwitter abruptly restricted live-streaming breakthrough app Meerkat on the same day the social media company officially announced its purchase of a competing company. Meerkat, which amassed 120,000 users in the two weeks within its launch, has become the leader in a sudden renaissance in live-stream video by allowing users to broadcast what is happening around them to their Twitter audience in just a few simple taps on their smartphones, whether it be a stroll through an iced-over Central Park or a tour of a drab office.

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